As coined by Jeff Mach, villainpunk is a genre or a fictional aesthetic wherein the villains or supervillains play the substantial role as protagonist, celebrating villainous storytelling and lore in all its great and terrible glory. Including, but not limited to, stories about henchpeople, rogues, cads, minions, anti-heroes, the misunderstood, the mad, the devils, the iron-willed, the passionately evil, and the downright villainous. Villainpunk encompasses worlds or multi-verses full of evil plots, secret lairs, world domination, necessary and unnecessary body augmentations, and other nefarious life goals.